Slide Titles
- Keep titles short; you can reuse titles on adjacent slides to develop your story.
- Not every slide needs to have a title! It’s possible that none of your slides will have a title, but in this case consider your presentation strategy carefully.
- Use titles to convey a memorable result or message rather than just stating what is found on the slide:
| Type | Example |
|---|---|
| Useless | “Conclusion” |
| Generalized & uninformative | “Gene expression” |
| Detailed but still uninformative | “RIPK2 & COX2 gene expression” |
| Detailed & Informative | “RIPK2 & COX2 are down-regulated in expert meditators” |
| Short & memorable | “Meditation mimics anti-inflammatory drug responses” |
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Berger, J. 2008. Ways of Seeing. Penguin Modern Classics. Penguin Books Limited. https://books.google.de/books?id=QxdperNq5R8C.
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Bringhurst, R. 2004. The Elements of Typographic Style. Elements of Typographic Style. Hartley & Marks, Publishers. https://books.google.de/books?id=940sAAAAYAAJ.
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Economist, The. 2018. “How heavy use of social media is linked to mental illness.” https://www.economist.com/graphic-detail/2018/05/18/how-heavy-use-of-social-media-is-linked-to-mental-illness.
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