Design Basics

Remember, in a well-designed product, everything is done on purpose. Nothing happens by coincidence.

Beauty is subjective, fashion is constantly changing, but good design is both universal & timeless. Some useful maxims for understanding good design are:

Click on the tabs below for a brief discussion of each maxim. We’ll see them come into play in the rest of the chapter, and indeed later on when we begin to produce larger compositions in part III — Manner.