Receiver

In the receiver section I want to discuss those intangible parts that have to do with making a connection with your audience, aka, the receiver. I call these intangibles since they deal with that emotional part of communication which we can neither see nor hear, but rather need to have a feeling for.

We’ll discuss 3 topics in this chapter:

Context
Understanding to whom you’re communicating; the receiver.
Content
Understanding the need to tailor communication to the needs of the receiver.
Connection
Understanding what it means to make an emotional connection with the receiver.